Project overview
Goal and objectives
The main goal of this project is to attract more users to the website, and by having a great user experience, make them stay and book the trip. The objective of this project is to decrease the bounce rate by 30% in the first six months once the site goes live. The additional objective is to convert 15% more people in that time in combination with the marketing strategy they will launch along with the site.
My role
UX designer ,leading responsive website design from conception to delivery.
Responsibilities
Conducting competitive audits, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.