Understanding the user
User persona
Career mentorship platform
Background information
College graduates share that they feel overwhelmed about transitioning from school to career. They don’t know where to find help or who to go to for support.
Task
Create an accessible career mentorship platform ( mobile app and its accompanying landing page)
I used surveying as a method of research because conducting physical interviews was a challenge due to financial and time limitations. Most respondents reported that it is always a challenge when someone just graduates does not really have a good campus on their from on because they don’t know where to find help or whom fresh graduates would need a platform to allow them connect with early-career mentors open and willing to work with them and improve if they had access to an easy-to-use tool to help guide them.
Section One : Mobile App Design
I did a quick ideation exercise to come up with ideas for how to address gaps identified in the competitive audit. My focus was specifically on how the recent graduates can find and connect with mentors.
After ideating and drafting some paper wireframes, I created the initial designs for the Mentor app. These designs focus on delivering personalized guidance to users to help how to find and connect with mentors.
To prepare for usability testing, I created a low-fidelity prototype that connected the user flow of finding a mentor, career paths, and career fields.
The high-fidelity prototype followed the same user flow as the low fidelity prototype, including design changes made after the usability study.
With the app designs completed, I started work on designing the responsive website. I kickstarted this by sketching on paper while keeping in mind the consistency of the app
After completing the sketching, I created responsive digital wireframes and optimized them for different screen sizes and user needs.
